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How to choose the right printing for your marketing campaign?
Time to read 3 min
Time to read 3 min
A good marketing campaign depends on the right tools, and printing still plays a major role in this. Whether you are organizing a large event, putting your products in the spotlight, or simply want to create more brand awareness, printing can add that extra bit of professionalism and recognition. But how do you choose what you need? Below is an overview of printing options that will take your campaign to the next level.
Flyers are perhaps the classic among printed materials, and for good reason. They are affordable, quick to produce and suitable for almost any situation. From promotions to events: a flyer gets your message across quickly and clearly. The most important thing about a flyer is the design. Make sure your message is clear at a glance. Use a striking headline, a strong image, and keep the text short but powerful. Flyers can be printed in all kinds of sizes, but A5 and A6 are the most common. Tip: choose double-sided printing to be able to include extra information, such as a discount code or a QR code that leads to your website. And don't forget to invest in sturdy paper - it not only looks more professional, but also stays beautiful for longer.
Want to tell more than a flyer can fit? Then brochures are an excellent choice. With a brochure you can tell your story in detail, whether it concerns your products, services, or a company introduction. Brochures are ideal for handing out at trade fairs or distributing to potential customers who are really interested. Choose a design that is clear, with clear chapters and lots of visual elements such as photos and graphs. The material also makes a big difference here: a glossy finish or luxury paper exudes quality.
High-quality stickers printed for any occasion are incredibly versatile and a fun way to get your brand noticed. Whether you use them as an extra with an order, as decoration for your packaging, or to convey a message, stickers make an impression. The great thing is that you can completely personalize them. Have high-quality stickers printed with your logo, slogan, or a catchy design that stands out. They are ideal for events or promotions, and are also easy to hand out. For long-term use, such as on outdoor materials or products, you can choose weatherproof and durable stickers. With a unique design, you ensure that people really want to use your stickers. And that means free advertising!
If you really want to stand out, posters are an essential part of your marketing campaign. Whether you hang them in busy places or in your own shop, a well-designed poster will immediately attract attention. Choose bright colours, a strong image and a short message that sticks. The size also plays a major role: A3 and A2 are popular for indoor use, while A1 is perfect for outdoor use. And don't forget to laminate your posters if you want to hang them outside - this will protect them from rain and wear and tear.
Although digital networking is becoming increasingly popular, a business card remains indispensable. It is a small piece of printed matter, but it says a lot about your company. Therefore, make sure that your card looks neat and matches your corporate identity. Think of a striking design, high-quality paper, and perhaps even special details such as embossing or a matte finish. Good business cards make a lasting impression and can make all the difference when you get to know someone.
Finally, advertising banners are a powerful tool to attract attention. Whether you have a trade show booth or want to promote a store promotion, you can literally go big with a banner. Choose a sturdy material that can withstand a knock, and make sure your message stands out immediately. Roll-up banners are ideal for mobile promotions, while large banners are perfect for outdoor use. With an eye-catching design, you ensure that your brand cannot be missed.
So print is much more than just a way to spread information; it’s an opportunity to strengthen your brand and leave a lasting impression. With the right choices, you can really make your marketing campaign pop!
